tag:blogger.com,1999:blog-23946298112520073942024-03-19T01:42:09.527-07:00All About GoogleSi Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.comBlogger19125tag:blogger.com,1999:blog-2394629811252007394.post-76573888373886037592010-12-24T00:33:00.001-08:002010-12-24T00:33:40.925-08:00Gadgets For Blogspot, Layouts For Blogspot,<a href="http://www.sebuahtips.info/">Sebuah Tips</a><br />
<a href="http://layoutsfor.blogspot.com/">Layouts For Blogspot</a><br />
<a href="http://gadgetsfor.blogspot.com/">Gadgets For Blogspot</a><br />
<a href="http://facemot.blogspot.com/">Facemot</a>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-81438626098055247002010-10-16T00:29:00.001-07:002010-10-16T00:29:57.926-07:00<div class="fullpost"><a href="http://sebuahtips.blogspot.com/">Sebuah Tips</a><br />
<a href="http://xtipz.blogspot.com/">xTipz</a><br />
<a href="http://xfinancial.blogspot.com/">xFinancial</a><br />
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<a href="http://majalahmuslim.blogspot.com/">Majalah Muslim</a><br />
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<a href="http://al-bashair.blogspot.com/">Al-Qur'an Online</a><br />
<a href="http://sebuahblogs.blogspot.com/">Sebuah Blogs</a><br />
<a href="http://sebuahstory.blogspot.com/">Sebuah Cerita</a></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-4210358006080476842010-04-18T01:18:00.000-07:002010-04-18T01:19:16.873-07:00<div style="text-align: center;" class="fullpost"><span style="font-size:180%;"><a href="http://sebuahtips.blogspot.com"><span style="font-weight: bold;">Sebuah Tips</span></a><br /><br /><a href="http://nasyidplaylist.blogspot.com"><span style="font-weight: bold;">Nasyid PlayList</span></a></span><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-622815049873928972009-03-27T08:36:00.000-07:002009-03-27T08:39:33.590-07:00Yes, You Can Really Earn Money With Google AdSenseIf you <span style="font-weight: bold;">want real traffic</span>, you're going to have to earn it. Sometimes you may need a little luck as well, especially if your niche is highly competitive, but if you are persistent and consistent, you can make a nice living with Google AdSense.<br />Google AdSense is really great. Imagine just spending a few weeks putting together a website with decent content, and then sitting around while the money comes flowing in. Yes, you can sit back and <span style="font-weight: bold;">relax while Google AdSense does all the work</span>. Even if you have to put a lot of work into the website and advertising, the money you earn through AdSense will still be worth your time.<br />Even if you've never had a website before, they're not as hard to make as you think.<br /><div class="fullpost"><br />If you think you have what it takes to manually build your own website, you need to make sure you put up plenty of content. The more content your website has, the better. The more informative your website is, the more likely you'll receive a lot of visitors. The more visitors your website receives, the more money you'll earn. Just make sure that all the content you put up, whether it's articles, product reviews, or images, isn't stolen material. You can create unique content yourself, or hire a freelance writer to provide you with it. Make sure it's original content.<br />Once your website is up, running, and ready, you can then sign up for a Google AdSense account. Google will provide you with the banner code for you to insert into your website editor. This will be customized just for your website and AdSense account, so that whenever someone clicks on ad from your website, Google will know to give you the credit.<br />Now that you have your website and Google AdSense account ready, you'll need to begin with online marketing. There are many ways to market a website in order to bring in traffic-article marketing, forum posting, blog commenting, PPC advertising, social bookmarking, search engine optimization, etc. Different methods work for different webmasters, so you'll need to try each until you can find at least three methods that work consistently for you. Remember, you need to be these two things: persistent and consistent.<br />You can always pay to advertise if you have the money. Getting a link back from high PR sites is a must, especially high PR websites that have similar content as your own. Even if you can only afford to buy one banner advertising spot from one high PR site, it will be a wise investment. Not only will your website get a lot of visitors from that, but it will help with your own ranking as well.<br />Here's one warning, though: don't buy bulk traffic. I'm sure you've <span style="font-weight: bold;">seen the "10,000 hits for $5!"</span> type offers. Don't fall for them. Unless that company can prove to you that you'll be receiving real, legitimate visitors and not "bots," then don't fall for it. Google AdSense will penalize your account if they catch a lot of bot traffic coming to your website. Since it wouldn't be real human visitors coming to your website, you won't receive any clicks on your Google ads anyway. So not only will it be a waste of your time and money, your website may become penalized as well.<br />If you want real traffic, you're going to have to earn it. Sometimes you may need a little luck as well, especially if your niche is highly competitive, but if you are persistent and consistent, you can make a nice living with Google AdSense.<br />More tips and ways to make money online with Google and others, can be found in my free online marketing guide.<br />Ido Jansen is an Internet marketing expert<br />Author of the e-book:<br />"Practical Internet Money Guide"<br />Owner of the moeny making blog - http://www.idomoneyonline.com/blo<span style="font-weight: bold;">g</span><br /><span style="font-weight: bold;">Article Source: http://EzineArticles.com/?expert=Ido_Jansen</span><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-61907489588969127262009-03-27T08:22:00.000-07:002009-03-27T08:27:33.984-07:00How to Get Rich With Google AdSense Using High Paying Keywords!<span style="font-weight: bold;">• What is AdSense?</span><br />Well, AdSense is a program that pays you for placing their ads on your site or blog. They take ads from publishers (through Google AdWords) for a high price, keeps a share for them and give you the rest for allowing them to post their ads on your site. If someone clicks on that ads, you get paid.<br /><div class="fullpost"><br /><span style="font-weight: bold;">• Why it isn't working out for many?</span><br />Here comes the problem..! Almost everyone who uses internet, knows about this AdSense money making program. And they don't hesitate to join the program because it belongs to google. I mean we trust google ha.. They can be trusted and here they are talking about money. Everyone needs money right? But, most of them falls for this not knowing whether they are doing it profitable way or not. They just take and put AdSense code into their site and work very hard to drive more traffic, expecting clicks on the ads. Even they got the expected traffic, they don't earn well because their ads are very cheap. I mean how can you satisfy with a click which gives you %0.01 or $0.05 when you can earn $8.0 or $10.0 per click? Today, most people earning a decent amount of money with AdSense. I'm going to tell you how to do it! Be Prepared...<br /><span style="font-weight: bold;">• How can you make dollers with AdSense?</span><br />Well, google ads has many different CPCs(Cost Per Click) depending on the sale of the product and popularity and etc. sometimes it may be up to $50.0. The cool thing is, if you found a way to track and put that high CPC ads to your site you will earn few dollers for a click for sure. (CPC and EPC are two different things. $50.0 CPC might give you nearly $10.0 EPC)<br /><span style="font-weight: bold;">• How can you find those ads?</span><br />There is no special method or secret to find those ads. In fact, there is no such a think called tracking high CPC ads. All you have to do is find the keywords and put that keywords into your site which brings you a high EPC(earning per click). they are called high paying keywords....("AdSense system totally depends on your site's keywords. if your site related to sports and you want to show ads related to medicine, you should put your keywords according to medical treatments."). To do this you can use google's keyword research tool. but the problem is it's designed for publishers, not for AdSensers. It wont show you the EPC and how many bidders are currently bidding on that keywords. Then you'll end up with some fake keywords(I'll explain about fake keywords later).<br /><span style="font-weight: bold;">• How to find the real and high paying keywords?</span><br />there are so many softwares on the internet to help you find high paying keywords. They gives you many ways to search that keywords. As an example, you can type the amount that's gonna cost for that keyword of earning for the keyword. then you can filter the search results according to that. And you'll have many more features that will exite you. With this kind of software, you can avoid all fake keywords and the best part is you can see how much money a keyword gonna earn for you. It's the best way to find those keywords and the only fastest way to get rich on AdSense.<br /><span style="font-weight: bold;">Find out about the best HIGH PAYING KEYWORDS search tool on the internet</span><br />Visit : http://highpayingkeywordads.blogspot.com and scroll down for the link<br />Don't forget to watch all the videos to get much more details about high paying keywords.<br /><span style="font-weight: bold;">Article Source: http://EzineArticles.com/?expert=Kasun_Fernando</span><br /><br /><br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-57967919452819703462009-03-27T08:02:00.000-07:002009-03-27T08:31:43.296-07:00Make Money Online - 3 Super Simple Ways to Make Money Online<span style="font-weight: bold; font-style: italic; color: rgb(255, 255, 102);">Make money online</span>. That is the goal of literally tens of thousands of people, if not more and it is a goal that is rather easily attainable. There are quite a few ways that you might go about it but today I am going to outline the three easiest.<br /><br />Before we get started there is something that you must understand. There is no such thing as a get rich quick scheme and you will not become a millionaire overnight. Make no mistake; it takes honest to goodness <span style="font-weight: bold;">hard work to make money online.</span><div class="fullpost"><br /><span style="font-weight: bold;">1.) Blogging</span><br />Blogging is huge and it is a make money online cash cow. Did you just hear a moo? There are a number of sites that will let you set up a blog for free. When you create you blog be sure that you have a niche in mind and target your blog to that niche. Monetize your blog with Google AdSense, Affiliate products, or products of your own. Keep your blog updated daily. Fresh content is what your readers and the search engines are looking for.<br /><span style="font-weight: bold;">2.) Social Network Marketing</span><br />This is another hot way to make money online. Join as many of the social working sites that you can find. Some of the big ones are Facebook, MySpace, YouTube, and Second Life. If you want to find an extensive list of social networking sites go to Wikipedia and do a search and you will find a huge list.<br /><span style="font-weight: bold;">3.) Forum Marketing</span><br />Forum marketing is one of the strongest ways to make money online. Pick a niche, create or purchase the rights to a product in that niche, get an autoresponder, and create a squeeze page. Then go to Google and enter "Niche forums". Replace Niche with your niche and hit search.<br />Visit the forums that you found. Check the activity and membership size. Pick a few of the larger ones and sign up. Once signed up go to the user cp or profile area and create a signature file to direct readers to your website.<br />Most forums do not allow overt advertising but most look the other way if it's a very soft sell in your signature file. So keep it low key.<br />Join in or start conversations and your signature file will do the rest. If you are not getting any results change your signature file. Keep testing different versions until you get a winner.<br />If you want to make money online blogging, social network marketing and forum marketing are great ways to get the cash ball rolling.<br />Lee Ruleman is an internet marketing professional who specializes in assisting others to achieve their goals in the internet business marketplace.<br />If you are looking for a 100% Free product that you can market and keep all of the profits, Lee is offering his new product "A Complete Internet Business in an Easy Open Can!" for Free.<br />To claim your Free gift and learn more about a Work from Home Business stop by http://www.successfularticlemarketing.com<br /><span style="font-weight: bold;">Article Source: http://EzineArticles.com/?expert=Lee_Ruleman</span><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-56414013646066497422009-03-27T07:59:00.000-07:002009-03-27T08:02:20.069-07:00The other roads Of Google AdsenseEver since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent "commitment" to ensure that surfers and adwords advertisers have "good" experience using google by forcing up to 10x times the cost of per click (my personal experience is 16.18 per click), a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been merciless in their position as attested by the number of complaints in adsense help forum. <br /><div class="fullpost"><br />Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are, <br />Impressions - The number of impressions is the number of times an ad is displayed. <br />CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). <br />PPC - The pay-per-click is the amount you pay each time a user clicks on your ad <br />PPA - Pay per Acquisition or Cost per sales <br />PPM - Pay per thousand impression <br />PPV - Pay per Visitor <br /><br />Yahoo Publisher Network (YPN) <br />PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.) <br /><br />Azoogle <br />PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended. <br /><br />Amazon Omakase <br />PPA. As an Amazon associate, you can now serve ads to your site based on the content on your pages. What's more, this service is totally compatible with AdSense. Unlike other ad program, amazon only pays you when some one buys usually at a percent between 4 to 8.5 which means rather huge if the user buys a thousand dollar plasma TV screen. <br /><br />AdBrite <br />PPC or Flat-Rate. 2 type of ads available. Text Ads and Interstitial ads and is based on bidders getting your website. Free form text ads that give you more control over their appearance than AdSense. Also displayed with no "Ads by xxxxx" text. Excellent service. No exlusivity required. <br /><br />Affiliate Sensor <br />PPA. This service automatically allows you to display ads from Clickbank's large member network. ClickBank is the Internet's largest digital marketplace, where thousands of the web's most popular products are sold every day. Some formatting issues when selecting certain ad sizes but overall cool. Recommended. Usually one sales is a minimum of $20. <br /><br />Bidvertiser <br />PPC - Definitely one of the major players which will allows you to set your own price and advertisers or have everything automated, just like AdSense. $10 minimum payouts through PayPal. Recommended. <br /><br />Clicksor <br />PPC, PPM, PPV. - Fixed rate for Advertisers. 70% profit share from displaying our contextual ads and able to earn up to 85% ad revenues for displaying your own ads under the affiliate programs. Additional 10% from the daily earning of Publishers referred. Check (min. payout: $50), or Paypal (min. payout: $20).Only seems to accept sites with a large amount of traffic, at least 50% of which must come from Canada, USA and UK. However, a search in google (ironic, isn’t it) shows Clicksor being called as fraud, much like Google itself. <br /><br />Commission Junction <br />PPA. Using CJ's smartzones you can display rotating advertisements. Generally used for image ads rather than text ads and sells both physical and electronic products. <br />For more useful tips & hints, please browse for more information at our website:- <br />http://www.googlefund.com http://www.adsense.reprintarticlesite.com<br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-983754160395733442009-03-27T07:52:00.000-07:002009-03-27T07:58:09.996-07:00The 5 Most Important Things You Must Know About AdSenseWhether you're just starting out with AdSense or whether you've been using it for years, the success of your ads will depend on knowing five absolutely essential pieces of information about AdSense:<div class="fullpost"><br />1. AdSense Can Make You A Huge Heap Of Cash Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle - if you get it right. <br />2. Junk Sites Get Junk Income But just because it's possible for a site to make a lot of money with AdSense, it doesn't mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You'll need to use them if you want to create the sort of site that makes real money. <br />3. Your Choice Of Ads Matter One of the first things that you'll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they've got a reason to do so. You'll need to know those principles. <br />4. You Can Influence The Ads You Receive! Here's a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn't unlimited - but it is worth exercising. It's also a little complicated but it's got a lot do with keyword hotspots located in each Web page. (I explain it all in my book, Google AdSense Secrets.) That's definitely something you need to know! <br />5. Your Stats Are Your Best Friend The stats you get with your AdSense account might look complicated and well, a bit dull... but they're packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they're not telling you and where you can find out more. <br />There's a lot you need to know to make serious money with AdSense. If you're missing that information, you're just throwing money away. <br />For more Google AdSense tips, visit www.adsense-secrets.com <br />Copyright � 2005 Joel Comm. All rights reserved <br />About the author: Joel Comm is Dr. AdSense, an Internet entrepreneur who has been online for more than 20 years. Joel is co-creator of ClassicGames.com, now known as Yahoo! Games and is the author of the web's best-selling AdSense ebook, "Google AdSense Secrets (Or What Google Never Told You About Making Money With Adsense)". <br /><br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-27031856371892384512009-03-24T02:54:00.000-07:002009-03-26T00:19:47.556-07:00Which One is Better For Google AdSense - Wordpress Or Blogger?<object codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=7,0,0,0" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="125" height="125"> <param name="movie" value="http://www.britepic.com/britepic.swf"> <param name="FlashVars" value="id=1099904&src=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ3uh_72B-u5Y5lYifSp8R1f9MLlLGiYDs8lKlvjBKQiDgxFM9-ukr4aFv1MSa6ILZkabbcfMIzH6o_Ipvj4AzvHXcjz24drnLvmiRSpFE14HjDgMRYNT1T1pBnZyLcrVU-IdWmepdehwf/s400/Adsense.jpg&keywords=Google%20Adsense&show_ads=1&show_menu=0&href=http%253A//&caption=Adsense&width=125&height=125&"> <param name="allowscriptaccess" value="always"> <param name="wmode" value="transparent"> <embed src="http://www.britepic.com/britepic.swf" flashvars="id=1099904&src=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZ3uh_72B-u5Y5lYifSp8R1f9MLlLGiYDs8lKlvjBKQiDgxFM9-ukr4aFv1MSa6ILZkabbcfMIzH6o_Ipvj4AzvHXcjz24drnLvmiRSpFE14HjDgMRYNT1T1pBnZyLcrVU-IdWmepdehwf/s400/Adsense.jpg&keywords=Google%20Adsense&show_ads=1&show_menu=0&href=http%253A//&caption=Adsense&width=125&height=125&" allowscriptaccess="always" pluginspage="http://www.macromedia.com/go/getflashplayer" wmode="transparent" type="application/x-shockwave-flash" width="125" height="125"></embed></object>If the question is, <span style="font-weight: bold;">"Which one is better; Wordpress or Blogger?"</span> the answer of course is obvious enough. But the question is, "Which one is better for Google AdSense; Wordpress or Blogger?" Agreeably, Wordpress has lots of facilities that are absent in Blogger, considering the fact it is newer; it could have been the better and preferred. But after thorough research, here are my conclusions regarding the two:<div class="fullpost"><br />WORDPRESS<br />• Easy setup, if you have decent computer knowledge<br />• Massive amounts of different templates to choose from both on the site and elsewhere online - highly professional<br />• Huge array of plug-ins for extra features to be added easily and for free<br />• Site can be used with your own domain name<br />• You can create categories, links and make it look like a regular website<br />BLOGGER<br />• Extremely simple setup for complete novice to the Internet<br />• Has comments with minor moderation<br />• Ability to email to make new posts<br />• Storage of pictures instead of just linking to them<br />• Looks like a typical blog<br />• Blogger is owned by Google<br />Hence my sentiment; since Blogger is actually OWNED by Google Inc., it naturally does better with Google AdSense because it is easily detected on Google's radar faster and will be indexed faster. Simply put, Google has a quick eye for Blogger.<br />Conclusively,<span style="font-weight: bold;"> if making money with Google AdSense is of huge importance to you</span>, I strongly recommend Blogger for you. However, if making money with Google AdSense is not vitally significant to you, you may then consider the newer and of course, the better Wordpress. It's simply a question of priority. What do you think?<br /><span style="font-weight: bold; font-style: italic;">Achieve your dreams to make money with Google AdSense!</span><br />Gideon Bankole is the founder of Unstopabbles International, an organisation which empowers people to achieve their dreams. For relevant topics on SEO, Blogging and Google AdSense, Please visit <span style="font-weight: bold; color: rgb(255, 0, 0);">http://templates4shared.blogspot.com</span><br /><span style="font-weight: bold; color: rgb(51, 204, 0);">Article Source: http://EzineArticles.com</span>/<br /><br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com1tag:blogger.com,1999:blog-2394629811252007394.post-44431020579601928162009-03-21T22:58:00.000-07:002009-03-21T23:44:16.502-07:00Google Adsense : Tips For SuccessIf you're like many marketers, you've had limited success with the Google content network. Given the improvements Google's made over the last year, you may want to give the content network another look, particularly if you've been running Google content campaigns using the same campaign structure used in your search campaign. That method may not represent the right strategy and implementation to capture the interest of a content user.<div class="fullpost"><br />In my last column, I examined some recent changes to the Google content system involving display advertising. But most of you don't have graphical media (ad creative) handy, nor do you have the resources or the inclination to produce the banners needed to run display media in Google's or another's network. If you want to leverage high levels of incremental visibility, clicks, and content, your primary option is good old text links, served contextually. If you're lucky, you can even justify your increased keyword-targeted spending by managing your campaign to the same ROI (define) metrics used for your search campaign.<br /><br />Google's AdSense provides huge additional reach, but the conversion rate on contextual traffic is often dramatically lower on the content networks than from pure search. Even with separate campaigns and Google's smart pricing algorithms supposedly bringing things into line, taking effective advantage of the content network is often challenging. Growing a campaign and extracting additional profitable clicks from the keyword-targeted media ecosystem are never easy, but after your pure search campaign has gone through several iterations of expansion and tuning, the only way (other than fighting a bidding war and raising bids while ROI drops) is to expand the campaign by trying (or retrying) content targeting.<br /><br />Content is not search. So if you've tested and continue to use the same campaign structure for content that works well in search, you may be missing huge opportunities. To maximize reach and opportunity you need to treat content differently because:<br /><br /> * Consumers who are surfing aren't searching. Ads are incidental to the content being consumed. Thus, there's no search scent to craft ads around. The surfers aren't looking for a keyword and scanning the page the way they do in a SERP (define). Consumers aren't as likely to be in the final stages of the buying cycle, so the ad copy that works in search may not be the optimal ad copy for content-driven advertising. Try different ads in a contextual environment to retune your campaign.<br /><br /> * Contextual advertising is targeted at the AdGroup level, not keyword level. This means your account structure may not be optimal. Certain combinations of keywords within AdGroups may work particularly well or appeal to the Google targeting engine.<br /><br /> * Google gives content ads a different Quality Score. So any changes you make to improve perceived relevance of the ads in a contextual environment helps lower costs and increase click volume simultaneously.<br /><br /> * You can create different mixes of AdGroups with similar keyword and creative to capture a greater number of impressions due to the AdGroup-targeting feature in Google. For example, you can add keywords, combine them, add synonyms, create phrases, and change match types (although Broad Match may deliver the greatest impression volume). There's actually a firm, AdMetrica, that specializes in creating lots of iterations of a Google content campaign to garner additional volume. You can do initial testing of this concept yourself.<br /><br /> * Your landing page, which was tested and tuned for the search visitor, may not have the optimal mix of information for a visitor from a contextual ad. Consider what a browser might want to learn compared to a shopper closer to making a decision.<br /><br /> * You can apply segmentation modeling to the new contextual tests just as you would with search. For example, perhaps one way to get your metrics into compliance with your targets (cost per lead, cost per order, return on advertising spending, ROI, or other success metric) is to do a day-parting analysis in conjunction with a geo-segmentation analysis. Nearly all the same segmentation tools used in search exist for content ads.<br /><br /> * You can consider site targeting along with all the above methods. Some of the sites in Google's network have high volumes and, in conjunction with the above methods, you may be able to tune your campaigns to generate the visibility, traffic, and profit you need.<br /><br />Search inventory is so precious and scarce that we all get a little myopic, focusing our marketing and optimization efforts exclusively on the SERP. However, growing one's business exclusively on search is a game of diminishing marginal returns after a few years. To stimulate your customer's demand instead of simply harvesting it, consider the content network. It's changed a lot recently, and every indication is it will continue to change. Content is keyword-targeted, which is something we're all used to. We just need to work at getting contextual advertising to work harder for us.<br /><br />Article From : <a href="http://www.clickz.com/3629702"><span style="font-weight: bold;">Clickz.com</span></a><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-38644200377695030612009-03-21T00:02:00.000-07:002009-03-21T02:00:18.692-07:00About Google.OrgWhen we told prospective shareholders about Google and how we wanted to do business, we said that we hoped our philanthropic efforts could some day have a greater impact than Google itself. We committed one percent of our profits and equity toward that vision. We’ve looked closely at how those resources can have the greatest impact and found that there are many creative and effective ways to make a difference. So we’ve taken time to investigate, learn and imagine. And while we are still actively engaged in the learning process, we’ve made enough progress that we thought it was a good time to give an update on our plans.<div class="fullpost"><br />As our founders said in our 2004 annual report, we’re taking a broad approach. We’re calling the umbrella under which we’re putting all of these efforts Google.org. It will include the work of the Google Foundation, some of Google’s own projects, as well as partnerships and contributions to for-profit and non-profit entities. Here are some things we're already working on:<br /><br />We established the Google Foundation, funded it with $90 million and have made a few initial commitments. We've contributed $5 million to support Acumen Fund, a non-profit venture fund that invests in market-based solutions to global poverty. Acumen Fund supports entrepreneurial approaches to delivering affordable goods and services for the 4 billion people in the world who live on less than $4 a day.<br /><br />We’re also working with TechnoServe to build small businesses that create jobs and promote economic growth in the developing world. With TechnoServe, we are funding an entrepreneurship development program in Ghana that includes a business plan competition and seed capital for the winners to build their businesses.<br /><br />In addition, we are working with Alix Zwane and Edward Miguel of UC Berkeley and Michael Kremer of Harvard University to support research in western Kenya to identify ways to prevent child deaths caused by poor water quality.<br /><br />Google.org also includes projects we manage on our own, using Google talent, technology and other resources. An example is the Google Grants program, which gives free advertising to selected nonprofits. To date, Google Grants has donated $33 million in advertising to more than 850 nonprofit organizations in 10 countries.<br /><br />Current Google Grants participants include:<br />Make-a-Wish Foundation - grants the wishes of children with life-threatening medical conditions. More than 25 percent of their online donations are made as a result of their Google ads.<br /><br />Doctors Without Borders - delivers emergency medical aid to people affected by armed conflict, epidemics, disasters, and exclusion from health care in nearly 70 countries. Google Grants has assisted them with recruiting experienced doctors and nurses for their field programs, which has helped them increase applications by 30 percent this year.<br /><br />Grameen Foundation USA - uses microfinance and innovative technology to help the world's poorest people escape poverty. Google Grants has helped them attract donors and broaden their newsletter subscriber base.<br /><br />With Google.org, we’ll also support entities with strong social missions which use market-based solutions for sustainable economic development. One example is our recent donation of $2 million to the One Laptop Per Child program.<br /><br />While the results we get are more important than the amount of money we give, we want to be clear about how we’re going to keep our “one percent” commitments. There are two parts: equity and profit. For the one percent of equity, we have committed one percent of the outstanding shares that resulted from our initial public offering – 3 million shares. We’re going to donate and invest this amount over a period of as much as 20 years. Because it is based on stock, the dollar value of this commitment will rise and fall with our stock price<br /><br />We’ll follow through on the other commitment – one percent of profit – by taking one percent of each year’s profits and donating and investing that too. Our first step in meeting these commitments includes a $90 million cash donation to the Google Foundation and a commitment of up to $175 million over three years across our other Google.org efforts. We don’t expect to make further donations to the Foundation for the foreseeable future.<br /><br />As Larry and Sergey said in their Founders’ Letter, “We hope someday this institution may eclipse Google itself in terms of overall world impact by ambitiously applying innovation and significant resources to the world's problems."<br /><br />We feel fortunate to have the opportunity to contribute our resources, talent, energy, and passion helping to solve some of the world’s most pressing problems. We will provide you with updates as our work progresses.<br /><br />Article From : <a href="http://googleblog.blogspot.com/2005/10/about-googleorg.html"><span style="font-weight: bold;">Google Blog</span></a><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com2tag:blogger.com,1999:blog-2394629811252007394.post-73733955504569350282009-03-18T01:25:00.000-07:002009-03-18T01:41:59.505-07:00A shiny new beta for Google ChromeIn December,<span style="font-weight: bold;"> </span><a style="font-weight: bold;" href="http://googleblog.blogspot.com/2008/12/google-chrome-beta.html">we took the 'BETA' label off</a> our first version of the Google Chrome browser. Since then, we have continued to release fixes and updates to this version, while building and testing new browser improvements in our <a style="font-weight: bold;" href="http://blog.chromium.org/2009/01/google-chrome-release-channels.html">developer releases</a>. Now, we're ready to roll out the <a style="font-weight: bold;" href="http://www.google.com/intl/en/landing/chrome/beta/index.html">next </a><a style="font-weight: bold;" href="http://www.google.com/intl/en/landing/chrome/beta/index.html">beta of Google Chrome</a> to get some early feedback on features that are still being polished.<br /><br />The first thing you might notice about this new beta is the speed improvement, but you'll also find additional browsing tools, such as basic <a style="font-weight: bold;" href="http://www.google.com/support/chrome/bin/answer.py?answer=142464">form autofill</a><span style="font-weight: bold;">, </span><a style="font-weight: bold;" href="http://www.google.com/support/chrome/bin/answer.py?answer=96810">full page zoom</a><span style="font-weight: bold;">,</span> support for <a style="font-weight: bold;" href="http://www.google.com/support/chrome/bin/answer.py?answer=95743#webpage">autoscroll</a>, and a new way to<span style="font-weight: bold;"> </span><a style="font-weight: bold;" href="http://www.google.com/support/chrome/bin/answer.py?answer=95622#resizing">drag tabs</a> into side-by-side view.<br /><br />If you're already using Google Chrome and choose to install the new beta, you will update and replace the current version on your desktop. Otherwise, you can just keep on using the <a style="font-weight: bold;" href="http://www.google.com/chrome?brand=CHMP">stable version</a><span style="font-weight: bold;">.</span><br /><br />You can find out more about this release on the brand-new <a style="font-weight: bold;" href="http://chrome.blogspot.com/">Google Chrome Blog</a><span style="font-weight: bold;">.</span><br /><br />Posted by Brian Rakowski, Product Manager, Google Chrome<br /><br />Article From : <a href="In%20December,%20we%20took%20the%20%27BETA%27%20label%20off%20our%20first%20version%20of%20the%20Google%20Chrome%20browser.%20Since%20then,%20we%20have%20continued%20to%20release%20fixes%20and%20updates%20to%20this%20version,%20while%20building%20and%20testing%20new%20browser%20improvements%20in%20our%20developer%20releases.%20Now,%20we%27re%20ready%20to%20roll%20out%20the%20next%20beta%20of%20Google%20Chrome%20to%20get%20some%20early%20feedback%20on%20features%20that%20are%20still%20being%20polished.%20%20The%20first%20thing%20you%20might%20notice%20about%20this%20new%20beta%20is%20the%20speed%20improvement,%20but%20you%27ll%20also%20find%20additional%20browsing%20tools,%20such%20as%20basic%20form%20autofill,%20full%20page%20zoom,%20support%20for%20autoscroll,%20and%20a%20new%20way%20to%20drag%20tabs%20into%20side-by-side%20view.%20%20If%20you%27re%20already%20using%20Google%20Chrome%20and%20choose%20to%20install%20the%20new%20beta,%20you%20will%20update%20and%20replace%20the%20current%20version%20on%20your%20desktop.%20Otherwise,%20you%20can%20just%20keep%20on%20using%20the%20stable%20version.%20%20You%20can%20find%20out%20more%20about%20this%20release%20on%20the%20brand-new%20Google%20Chrome%20Blog.%20%20Posted%20by%20Brian%20Rakowski,%20Product%20Manager,%20Google%20Chrome"><span style="font-weight: bold;">Google Blog</span></a><br /><br />Visit <a href="http://templates4shared.blogspot.com"><span style="font-weight: bold;">Templates4Shared</span></a> For Free Blogger TemplatesSi Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-48971774957610345442009-03-14T02:00:00.000-07:002009-03-14T02:10:30.774-07:00What Is Google Adsense?AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).[1] <div class="fullpost"><br />Overview<br /><br />Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.<br /><br />Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)<br /><br />Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.<br /><br />Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]<br /><br /> 1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.<br /> 2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.<br /> 3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".<br /><br />The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.<br /><br />[edit] History<br /><br />The underlying technology behind AdSense was derived originally from WordNet, Simpli (a company started by the founder of Wordnet, George A. Miller), and a number of professors and graduate students from Brown University, including James A. Anderson, Jeff Stibel, and Steve Reiss.[2] A variation of this technology utilizing WordNet was developed by Oingo, a small search engine company based in Santa Monica founded in 1998 by Gilad Elbaz and Adam Weissman.[3][4] Oingo changed its name to Applied Semantics in 2001,[5] which was later acquired by Google in April 2003 for US$102 million.[6]<br /><br />[edit] AdSense for Feeds<br /><br />In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."[7]<br /><br />AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.<br /><br />AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.<br /><br />[edit] AdSense for search<br /><br />A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.<br /><br />[edit] AdSense for mobile content<br /><br />AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.<br /><br />[edit] AdSense for domains<br /><br />Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.<br /><br />On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.[8]<br /><br />[edit] XHTML compatibility<br /><br />As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of<br /><br /> * non-standard end tags, such as </img> and </input>,<br /> * the attribute checked rather than checked="checked",<br /> * presentational attributes other than id, class, or style — for example, bgcolor and align,<br /> * a table structure for purely presentational (i.e., non-tabular) purposes,1 and<br /> * the font tag.2<br /><br />1: using a table structure for unintended purposes is strongly recommended against by the W3C[citation needed], but nevertheless does not cause a document to fail validation — there is currently no algorithmic method of determining whether a table is used "correctly" (for displaying tabular data or for displaying elements, that get proportionally wider or narrower when browser window resizes in width without active client side scripting).<br />2: the font tag is deprecated but does not fail validation in any XHTML standard.<br /><br />Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.<br /><br />The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.<br /><br />However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag.[9] This workaround appears to be accepted by Google.[10]<br /><br />[edit] How AdSense works<br /><br /> * The webmaster inserts the AdSense JavaScript code into a webpage.<br /> * Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.<br /> * For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)<br /> * For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[11] [12]<br /> * For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[13] The referral program was retired in August 2008.[14]<br /> * Search advertisements are added to the list of results after the visitor performs a search.<br /> * Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.<br /><br />[edit] Abuse<br /><br />Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.<br /><br />A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.<br /><br />There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan downloads itself onto an unsuspecting computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.[15]<br /><br />[edit] Criticism<br /><br />Due to concerns about click fraud, 'Google AdSense' has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.[16]<br /><br />To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs[citation needed]. These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.<br /><br />The payment terms for webmasters have also been criticized.[17] Google withholds payment until an account reaches US$100,[18] but many micro content providers[citation needed] require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.<br /><br />Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.[19] Some sites have been banned for distributing copyright material even when they hold the copyright themselves or are authorised by the copyright holder to distribute the material.[20]<br /><br />It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.[21]<br /><br />Article From : <span style="font-weight:bold;">Wikipedia<a href="http://en.wikipedia.org/wiki/Google_Adsense"></a></span><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-10084268817173277382009-03-14T01:48:00.000-07:002009-03-14T01:59:11.064-07:00What Is Google.com?This article is about the corporation. For the search engine, see Google search. For the number 10100, see Googol. For other uses, see Google (disambiguation).<div class="fullpost"><br />Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of December 31, 2008, the company has 20,222 full-time employees.[3]<br /><br />Google was co-founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, making it worth US$23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google, the latter resulting in being identified multiple times as Fortune Magazine's #1 Best Place to Work.[4] The unofficial company slogan is "Don't be evil", although criticism of Google includes concerns regarding the privacy of personal information, copyright, censorship and discontinuation of services. According to Millward Brown, it is the most powerful brand in the world.[5]<br /><br />History<br />Main article: History of Google<br />Google in 1998<br /><br />Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both Ph.D. students at Stanford University in California.[6] They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page.[7] Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.[8] A small search engine called Rankdex was already exploring a similar strategy.[9]<br /><br />Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997,[10] and the company was incorporated as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California. The total initial investment raised for the new company amounted to almost US$1.1 million, including a US$100,000 check by Andy Bechtolsheim, one of the founders of Sun Microsystems.[11]<br /><br />In March 1999, the company moved into offices in Palo Alto, home to several other noted Silicon Valley technology startups.[12] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.[13] The company has remained at this location ever since, and the complex has since come to be known as the Googleplex (a play on the word googolplex). In 2006, Google bought the property from SGI for US$319 million.[14]<br /><br />The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design and useful results.[15] In 2000, Google began selling advertisements associated with search keywords.[6] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.[6] Keywords were sold based on a combination of price bid and clickthroughs, with bidding starting at US$.05 per click.[6] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).[16][17][18] Goto.com was an Idealab spin off created by Bill Gross, and was the first company to successfully provide a pay-for-placement search service. Overture Services later sued Google over alleged infringements of Overture's pay-per-click and bidding patents by Google's AdWords service. The case was settled out of court, with Google agreeing to issue shares of common stock to Yahoo! in exchange for a perpetual license.[19] Thus, while many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.[6]<br /><br />The name "Google" originated from a common misspelling of the word "googol",[20][21] which refers to 10100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."[22][23]<br /><br />A patent describing part of the Google ranking mechanism (PageRank) was granted on 4 September 2001.[24] The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.<br /><br />Financing and initial public offering<br /><br />The first funding for Google as a company was secured in August 1998, in the form of a US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[25]<br /><br />On June 7th, 1999 a round of funding of $25 million was announced,[26] with the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers and Sequoia Capital.[25]<br /><br />The Google IPO took place on 19 August 2004. 19,605,052 shares were offered at a price of US$85 per share.[27][28] Of that, 14,142,135 (another mathematical reference as √2 ≈ 1.4142135) were floated by Google, and the remaining 5,462,917 were offered by existing stockholders. The sale of US$1.67 billion gave Google a market capitalization of more than US$23 billion.[29] The vast majority of the 271 million shares remained under the control of Google. Many Google employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owned 8.4 million shares of Google as of 9 August 2004, ten days before the IPO.[30]<br /><br />The stock performance of Google after its first IPO launch has gone well, with shares hitting US$700 for the first time on 31 October 2007,[31] due to strong sales and earnings in the advertising market, as well as the release of new features such as the desktop search function and its iGoogle personalized home page.[32] The surge in stock price is fueled primarily by individual investors, as opposed to large institutional investors and mutual funds.[32]<br /><br />The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG and under the London Stock Exchange under the ticker symbol GGEA.<br /><br />Growth<br /><br />While the primary business interest is in the web content arena, Google has begun experimenting with other markets, such as radio and print publications. On 17 January 2006, Google announced that its purchase of a radio advertising company "dMarc", which provides an automated system that allows companies to advertise on the radio.[33] This will allow Google to combine two niche advertising media—the Internet and radio—with Google's ability to laser-focus on the tastes of consumers. Google has also begun an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.[34] They have been filling unsold space in the newspaper that would have normally been used for in-house advertisements.<br /><br />Acquisitions<br />See also: List of Google acquisitions<br /><br />Since 2001, Google has acquired several small start-up companies.<br /><br />In 2004, Google acquired a company called Keyhole, Inc.,[35] which developed a product called Earth Viewer which was renamed in 2005 to Google Earth[citation needed].<br /><br />In February 2006, software company Adaptive Path sold Measure Map, a weblog statistics application, to Google. Registration to the service has since been temporarily disabled. The last update regarding the future of Measure Map was made on 6 April 2006 and outlined many of the known issues of the service.[36]<br /><br />In late 2006, Google bought the online video site YouTube for US$1.65 billion in stock.[37] Shortly after, on 31 October 2006, Google announced that it had also acquired JotSpot, a developer of wiki technology for collaborative Web sites.[38]<br /><br />On 13 April 2007, Google reached an agreement to acquire DoubleClick. Google agreed to buy the company for US$3.1 billion.[39]<br /><br />On 2 July 2007, Google purchased GrandCentral. Google agreed to buy the company for US$50 million.[40]<br /><br />On 9 July 2007, Google announced that it had signed a definitive agreement to acquire enterprise messaging security and compliance company Postini.[41]<br /><br />Partnerships<br /><br />In 2005, Google entered into partnerships with other companies and government agencies to improve production and services. Google announced a partnership with NASA Ames Research Center to build up 1,000,000 square feet (93,000 m2) of offices and work on research projects involving large-scale data management, nanotechnology, distributed computing, and the entrepreneurial space industry.[42] Google also entered into a partnership with Sun Microsystems in October to help share and distribute each other's technologies.[43] The company entered into a partnership with AOL of Time Warner,[44] to enhance each other's video search services.<br /><br />The same year, the company became a major financial investor of the new .mobi top-level domain for mobile devices, in conjunction with several other companies, including Microsoft, Nokia, and Ericsson among others.[45] In September 2007, Google launched, "Adsense for Mobile", a service for its publishing partners which provides the ability to monetize their mobile websites through the targeted placement of mobile text ads,[46] and acquired the mobile social networking site, Zingku.mobi, to "provide people worldwide with direct access to Google applications, and ultimately the information they want and need, right from their mobile devices."[47]<br /><br />In 2006, Google and Fox Interactive Media of News Corp. entered into a US$900 million agreement to provide search and advertising on the popular social networking site, MySpace.[48]<br /><br />Google has developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41m black and white, 1.65m color) imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on 6 September 2008.[49]<br /><br />In 2008, Google announced that it was hosting an archive of Life magazine's photographs, as part of a joint effort. Some of the images in the archive were never published in the magazine.[50]<br /><br />Products and services<br />Google appliance as shown at RSA Conference 2008<br />Main article: List of Google products<br /><br />Google has created services and tools for the general public and business environment alike; including Web applications, advertising networks and solutions for businesses.<br /><br />Advertising<br /><br />99% of Google's revenue is derived from its advertising programs.[51] For the 2006 fiscal year, the company reported US$10.492 billion in total advertising revenues and only US$112 million in licensing and other revenues.[52] Google is able to precisely track users' interests across affiliated sites using DoubleClick technology[53] and Google Analytics.[54] Google's advertisements carry a lower price tag when their human ad-rating team working around the world believes the ads improve the company's user experience.[55] Google AdWords allows Web advertisers to display advertisements in Google's search results and the Google Content Network, through either a cost-per-click or cost-per-view scheme.[citation needed] Google AdSense website owners can also display adverts on their own site, and earn money every time ads are clicked.[citation needed] Google began in March 2009 to use behavioral targeting based on users' interests.[56]<br /><br />Google has also been criticized by advertisers regarding its inability to combat click fraud, when a person or automated script is used to generate a charge on an advertisement without really having an interest in the product. Industry reports in 2006 claim that approximately 14 to 20 percent of clicks were in fact fraudulent or invalid.[57]<br /><br />In June 2008, Google reached an advertising agreement with Yahoo!, which would have allowed Yahoo! to feature Google advertisements on their web pages. The alliance between the two companies was never completely realized due to antitrust concerns by the U.S. Department of Justice. As a result, Google pulled out of the deal in November, 2008.[58][59]<br /><br />Software<br /><br />The Google web search engine is the company's most popular service. As of August 2007, Google is the most used search engine on the web with a 53.6% market share, ahead of Yahoo! (19.9%) and Live Search (12.9%).[60] Google indexes billions of Web pages, so that users can search for the information they desire, through the use of keywords and operators, although at any given time it will only return a maximum of 1,000 results for any specific search query. Google has also employed the Web Search technology into other search services, including Image Search, Google News, the price comparison site Google Product Search, the interactive Usenet archive Google Groups, Google Maps, and more.<br /><br />In 2004, Google launched its own free web-based e-mail service, known as Gmail (or Google Mail in some jurisdictions).[61] Gmail features conversation view, spam-filtering technology, the capability to use Google technology to search e-mail. The service generates revenue by displaying advertisements and links from the AdWords service that are tailored to the choice of the user and/or content of the e-mail messages displayed on screen.<br /><br />In early 2006, the company launched Google Video, which not only allows users to search and view freely available videos but also offers users and media publishers the ability to publish their content, including television shows on CBS, NBA basketball games, and music videos.[62]<br /><br />Google has also developed several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Many major cities have such detailed images that one can zoom in close enough to see vehicles and pedestrians clearly. Consequently, there have been some concerns about national security implications; contention is that the software can be used to pinpoint with near-precision accuracy the physical location of critical infrastructure, commercial and residential buildings, bases, government agencies, and so on. However, the satellite images are not necessarily frequently updated, and all of them are available at no charge through other products and even government sources; the software simply makes accessing the information easier. A number of Indian state governments have raised concerns about the security risks posed by geographic details provided by Google Earth's satellite imaging.[63]<br /><br />Google has promoted their products in various ways. In London, Google Space was set-up in Heathrow Airport, showcasing several products, including Gmail, Google Earth and Picasa.[64][65] Also, a similar page was launched for American college students, under the name College Life, Powered by Google.[66]<br /><br />In 2007, some reports surfaced that Google was planning the release of its own mobile phone, possibly a competitor to Apple's iPhone.[67][68][69] The project, called Android, an operating system provides a standard development kit that will allow any "Android" phone to run software developed for the Android SDK, no matter the phone manufacturer. In September 2008, T-Mobile released the first phone running the Android platform, the G1.<br /><br />Google Translate (site) aka Google Language Tools (site) is a server-side machine translation service, which can translate 35 different languages to each other, forming 1190 language pairs. Browser extension tools (such as Firefox extensions) allow for easy access to Google Translate from the browser. The software uses corpus linguistics techniques from translated documents, (such United Nations documents, which are professionally translated) to extract translations accurate up to 88 percent. A "suggest a better translation" feature appears with the original language text in a pop-up text field, allowing users to indicate where the current translation is incorrect or else inferior to another translation.<br /><br />On 1 September 2008, Google pre-announced the upcoming availability of Google Chrome, an open-source web browser,[70] which was released on 2 September 2008.<br /><br />Enterprise Products<br /><br />Google entered the Enterprise market in February, 2002 with the launch of its Google Search Appliance, targeted toward providing search technology to larger organizations.[71] Providing search for a smaller document repository, Google launched the Mini in 2005.<br /><br />Late in 2006, Google began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index.[72] In 2008, Google re-branded its next version of Custom Search Business Edition as Google Site Search.[72]<br /><br />In 2007, Google launched Google Apps Premier Edition, a version of Google Apps targeted primarily at the business user. It includes such extras as more disk space for e-mail, API access, and premium support, for a price of US$50 per user per year. A large implementation of Google Apps with 38,000 users is at Lakehead University in Thunder Bay, Ontario, Canada.[73]<br /><br />Also in 2007, Google acquired Postini[74] and continued to sell the acquired technology[75] as Google Security Services.[76]<br /><br />Platform<br />Main article: Google platform<br /><br />Google runs its services on several server farms, each comprising thousands of low-cost commodity computers running stripped-down versions of Linux. While the company divulges no details of its hardware, a 2006 estimate cites 450,000 servers, "racked up in clusters at data centers around the world."[77] The company has about 24 server farms around the world of various configurations. The farm in The Dalles, Oregon is powered by hydroelectricity at about 50 megawatts.[78]<br /><br />Corporate affairs and culture<br />Left to right, Eric E. Schmidt, Sergey Brin and Larry Page<br /><br />Google is known for its informal corporate culture, of which its playful variations on its own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google at the top of its list of the hundred best places to work.[4] Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."[79]<br /><br />Google has been criticized for having salaries below industry standards.[80] For example, some system administrators earn no more than US$35,000 per year – considered to be quite low for the Bay Area job market.[81] However, Google's stock performance following its IPO has enabled many early employees to be competitively compensated by participation in the corporation's remarkable equity growth.[82]<br /><br />After the company's IPO in August 2004, it was reported that founders Sergey Brin and Larry Page, and CEO Eric Schmidt, requested that their base salary be cut to US$1.00.[83] Subsequent offers by the company to increase their salaries have been turned down, primarily because, "their primary compensation continues to come from returns on their ownership stakes in Google. As significant stockholders, their personal wealth is tied directly to sustained stock price appreciation and performance, which provides direct alignment with stockholder interests."[83] Prior to 2004, Schmidt was making US$250,000 per year, and Page and Brin each earned a salary of US$150,000.[83]<br /><br />They have all declined recent offers of bonuses and increases in compensation by Google's board of directors. In a 2007 report of the United States' richest people, Forbes reported that Sergey Brin and Larry Page were tied for #5 with a net worth of US$18.5 billion each.[84]<br /><br />In 2007 and through early 2008, Google has seen the departure of several top executives. Justin Rosenstein, Google’s product manager, left in June 2007.[85] Shortly thereafter, Gideon Yu, former chief financial officer of YouTube, a Google unit, joined Facebook[86] along with Benjamin Ling, a high-ranking engineer, who left in October 2007.[87] In March 2008, two senior Google leaders announced their desire to pursue other opportunities. Sheryl Sandburg, ex-VP of global online sales and operations began her position as COO of Facebook[88] while Ash ElDifrawi, former head of brand advertising, left to become CMO of Netshops Inc.[89]<br /><br />Google's persistent cookie and other information collection practices have led to concerns over user privacy. As of 11 December 2007, Google, like the Microsoft search engine, stores "personal information for 18 months" and by comparison, Yahoo! and AOL (Time Warner) "retain search requests for 13 months."[90]<br /><br />U.S. District Court Judge Louis Stanton, on July 1, 2008 ordered Google to give YouTube user data / log to Viacom to support its case in a billion-dollar copyright lawsuit against Google.[91][92] Google and Viacom, however, on July 14, 2008, agreed in compromise to protect YouTube users' personal data in the $1 billion (£ 497 million) copyright lawsuit. Google agreed it will make user information and internet protocol addresses from its YouTube subsidiary anonymous before handing over the data to Viacom. The privacy deal also applied to other litigants including the FA Premier League, the Rodgers & Hammerstein Organisation and the Scottish Premier League.[93][94] The deal however did not extend the anonymity to employees, since Viacom would prove that Google staff are aware of uploading of illegal material to the site. The parties therefore will further meet on the matter lest the data be made available to the court.[95]<br /><br />Googleplex<br />The Googleplex<br />Main article: Googleplex<br /><br />Google's headquarters in Mountain View, California, is referred to as "the Googleplex" in a play of words; a googolplex being 1010100, or a one followed by a googol of zeros, and the HQ being a complex of buildings (cf. multiplex, cineplex, etc). The lobby is decorated with a piano, lava lamps, old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Each employee has access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, foosball, a baby grand piano, a pool table, and ping pong. In addition to the rec room, there are snack rooms stocked with various foods and drinks.[96]<br />Sign at the Googleplex<br /><br />In 2006, Google moved into 311,000 square feet (28,900 m2) of office space in New York City, at 111 Eighth Ave. in Manhattan.[97] The office was specially designed and built for Google and houses its largest advertising sales team, which has been instrumental in securing large partnerships, most recently deals with MySpace and AOL.[97] In 2003, they added an engineering staff in New York City, which has been responsible for more than 100 engineering projects, including Google Maps, Google Spreadsheets, and others.[97] It is estimated that the building costs Google US$10 million per year to rent and is similar in design and functionality to its Mountain View headquarters, including foosball, air hockey, and ping-pong tables, as well as a video game area.[97] In November 2006, Google opened offices on Carnegie Mellon's campus in Pittsburgh.[98] By late 2006, Google also established a new headquarters for its AdWords division in Ann Arbor, Michigan.[99]<br /><br />Google is taking steps to ensure that their operations are environmentally sound. In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs.[100] The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world.[100] Google has faced accusations in Harper's Magazine[101] of being extremely excessive with their energy usage, and were accused of employing their "Don't be evil" motto as well as their very public energy saving campaigns as means of trying to cover up or make up for the massive amounts of energy their servers actually require.<br /><br />Innovation Time Off<br /><br />As an interesting motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors.[102] In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that half of the new product launches originated from the 20% time.[103]<br /><br />Easter eggs and April Fool's Day jokes<br />Main article: Google's hoaxes<br /><br />Google has a tradition of creating April Fool's Day jokes—such as Google MentalPlex, which allegedly featured the use of mental power to search the web.[104] In 2002, they claimed that pigeons were the secret behind their growing search engine.[105] In 2004, they featured Google Lunar (which claimed to feature jobs on the moon),[106] and in 2005, a fictitious brain-boosting drink, termed Google Gulp was announced.[107] In 2006, they came up with Google Romance, a hypothetical online dating service.[108] In 2007, Google announced two joke products. The first was a free wireless Internet service called TiSP (Toilet Internet Service Provider)[109] in which one obtained a connection by flushing one end of a fiber-optic cable down their toilet and waiting only an hour for a "Plumbing Hardware Dispatcher (PHD)" to connect it to the Internet.[109] Additionally, Google's Gmail page displayed an announcement for Gmail Paper, which allows users of their free email service to have email messages printed and shipped to a snail mail address.[110]<br /><br />Google's services contain a number of Easter eggs; for instance, the Language Tools page offers the search interface in the Swedish Chef's "Bork bork bork," Pig Latin, "Hacker" (actually leetspeak), Elmer Fudd, and Klingon.[111] In addition, the search engine calculator provides the Answer to Life, the Universe, and Everything from Douglas Adams' The Hitchhiker's Guide to the Galaxy.[112] As Google’s search box can be used as a unit converter (as well as a calculator), some non-standard units are built in, such as the Smoot. Google also routinely modifies its logo in accordance with various holidays or special events throughout the year, such as Christmas, Mother's Day, or the birthdays of various notable individuals.[113]<br /><br />IPO and culture<br /><br />Many people speculated that Google's IPO would inevitably lead to changes in the company's culture,[114] because of shareholder pressure for employee benefit reductions and short-term advances, or because a large number of the company's employees would suddenly become millionaires on paper. In a report given to potential investors, co-founders Sergey Brin and Larry Page promised that the IPO would not change the company's culture.[115] Later Mr. Page said, "We think a lot about how to maintain our culture and the fun elements. We spent a lot of time getting our offices right. We think it's important to have a high density of people. People are packed together everywhere. We all share offices. We like this set of buildings because it's more like a densely packed university campus than a typical suburban office park."[116] Google has faced allegations of sexism and ageism from former employees.[117][118]<br /><br />However, many analysts[who?] are finding that as Google grows, the company is becoming more "corporate". In 2005, articles in The New York Times and other sources began suggesting that Google had lost its anti-corporate, no evil philosophy.[119][120][121] In an effort to maintain the company's unique culture, Google has designated a Chief Culture Officer in 2006, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on in the beginning—a flat organization with a collaborative environment.[122]<br /><br />Philanthropy<br />Main article: Google.org<br /><br />In 2004, Google formed a for-profit philanthropic wing, Google.org, with a start-up fund of US$1 billion.[123] The express mission of the organization is to create awareness about climate change, global public health, and global poverty. One of its first projects is to develop a viable plug-in hybrid electric vehicle that can attain 100 mpg. The founding and current director is Dr. Larry Brilliant.[124]<br /><br />In 2008 Google announced its "project 10^100" which accepted ideas for how to bless the community and then will allow google users to vote on their favorites.[125]<br /><br />Network Neutrality<br /><br />Google is a noted supporter of network neutrality. According to Google's Guide to Net Neutrality:<br /><br /> "Network neutrality is the principle that Internet users should be in control of what content they view and what applications they use on the Internet. The Internet has operated according to this neutrality principle since its earliest days... Fundamentally, net neutrality is about equal access to the Internet. In our view, the broadband carriers should not be permitted to use their market power to discriminate against competing applications or content. Just as telephone companies are not permitted to tell consumers who they can call or what they can say, broadband carriers should not be allowed to use their market power to control activity online." [126]<br /><br />On February 7, 2006, Vinton Cerf, a co-inventor of the Internet Protocol (IP), and current Vice President and "Chief Internet Evangelist" at Google, in testimony before Congress, said, "allowing broadband carriers to control what people see and do online would fundamentally undermine the principles that have made the Internet such a success."[127]<br /><br />Articles From : <span style="font-weight:bold;">Wikipedia<a href="http://en.wikipedia.org/wiki/Google"></a></span><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-74030124714687325362009-03-11T03:44:00.000-07:002009-03-14T01:32:21.313-07:00The Google CultureThough growing rapidly, Google still maintains a small company feel. At the Googleplex headquarters almost everyone eats in the Google café (known as "Charlie's Place"), sitting at whatever table has an opening and enjoying conversations with Googlers from all different departments. Topics range from the trivial to the technical, and whether the discussion is about computer games or encryption or ad serving software, it's not surprising to hear someone say, "That's a product I helped develop before I came to Google."<div class="fullpost"><br /><br />Google's emphasis on innovation and commitment to cost containment means each employee is a hands-on contributor. There's little in the way of corporate hierarchy and everyone wears several hats. The international webmaster who creates Google's holiday logos spent a week translating the entire site into Korean. The chief operations engineer is also a licensed neurosurgeon. Because everyone realizes they are an equally important part of Google's success, no one hesitates to skate over a corporate officer during roller hockey.<br /><br />Google's hiring policy is aggressively non-discriminatory and favors ability over experience. The result is a staff that reflects the global audience the search engine serves. Google has offices around the globe and Google engineering centers are recruiting local talent in locations from Zurich to Bangalore. Dozens of languages are spoken by Google staffers, from Turkish to Telugu. When not at work, Googlers pursue interests from cross-country cycling to wine tasting, from flying to frisbee. As Google expands its development team, it continues to look for those who share an obsessive commitment to creating search perfection and having a great time doing it.<br />About the Googleplex<br /><br />Google's world headquarters building is located in Mountain View, California, a stone's throw from the Shoreline Regional Park wetlands. While not all Google offices around the globe are equally well-stocked, these are some of the essential elements that define a Google workspace:<br /><br /> * Lobby Décor - Piano, lava lamps, and live projection of current search queries from around the world.<br /><br /> * Hallway Décor - Bicycles and large rubber exercise balls on the floors, press clippings from around the world posted on bulletin boards everywhere. Many Googlers standing around discussing arcane IP addressing issues and how to build a better spam filter.<br /><br /> * Googler Offices - Googlers work in high density clusters remarkably reflective of our server setup, with three or four staffers sharing spaces with couches and dogs. This improves information flow and saves on heating bills.<br /><br /> * Equipment - Most Googlers have high powered Linux OS workstations on their desktops. In Google's earliest days, desks were wooden doors mounted on two sawhorses. Some of these are still in use within the engineering group.<br /><br /> * Recreation Facilities - Workout room with weights and rowing machine, locker rooms, washers and dryers, massage room, assorted video games, Foosball, baby grand piano, pool table, ping pong, roller hockey twice a week in the parking lot.<br /><br /> * Google Café - Healthy lunches and dinners for all staff. Stations include "Charlie’s Grill," "Back to Albuquerque," "East Meets West" and "Vegheads." Outdoor seating for sunshine daydreaming.<br /><br /> * Snack Rooms - Bins packed with various cereals, gummi bears, M&Ms, toffee, licorice, cashew nuts, yogurt, carrots, fresh fruit and other snacks. Dozens of different drinks including fresh juice, soda and make-your-own cappuccino.<br /><br /> * Coolest stop on the tour - A three-dimensional rotating image of the world on permanent display on a large flat panel monitor in the office of the engineer who created it. What makes it special is the toggle switch that allows you to view points of light representing real time searches rising from the surface of the globe toward space, color coded by language. Toggle and you can see traffic patterns for the entire Internet. Worth a trip to the second floor.<br /><br /> * Nearest 24 hour doughnut shop - Krispy Kreme, Mountain View, CA.<br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-9461065169355962762009-03-11T03:43:00.000-07:002009-03-14T01:31:57.762-07:00Business OverviewAs with its technology, Google has chosen to ignore conventional wisdom in designing its business. The company started with seed money from angel investors and brought together two competing venture capital firms to fund its first equity round. While the dotcom boom exploded around it and competitors spent millions on marketing campaigns to "build brand," Google focused instead on quietly building a better search engine. <div class="fullpost"><br /><br />The word quickly spread from one satisfied user to another. With superior search technology and a high volume of traffic at its Google.com site, Google's managers identified two initial opportunities for generating revenue: search services and advertising.<br /><br />Google grows and business blooms<br /><br />Over time, these two business lines evolved into complementary networks. Google AdWords advertisers create ads to drive qualified traffic to their sites and generate leads. Google publishing partners deliver those ads targeted to relevant search results powered by Google AdSense. With AdSense, the publisher shares in the revenue generated when readers click on the ads.<br /><br />For sites wishing to have more control over their intranet or site searches, Google developed the Google Search Appliance, a scalable and secure appliance that delivers accurate search results across any number of documents.<br /><br />Google continues to think about ways in which technology can improve upon existing ways of doing business. New areas are explored, ideas prototyped and budding services nurtured to make them more useful to advertisers and publishers. However, no matter how distant Google's business model grows from its origins, the root remains providing useful and relevant information to those who are the most important part of the ecosystem – the millions of individuals around the world who rely on Google search to provide the answers they are seeking.<br />Google AdWords for Advertisers<br /><br />Google designed AdWords for advertisers who want to reach a qualified audience as efficiently as possible. Advertisers select their own target keywords and only pay when customers click on their ads. It's easy to create ad text and manage online advertising accounts with no large upfront payment required. All that's needed is five minutes and a credit card. The ads appear across Google's growing roster of partners, including thousands of sites from America Online to the Washington Post, and are targeted to relevant search and content pages.<br /><br />Google's experienced sales and service team optimize campaigns for our larger advertisers. Our staff of AdWords experts work with advertisers to select the appropriate keywords and generate the matching creative, then carefully monitor the campaign to improve its performance over time by winnowing keywords and rewriting copy based on what is most effective. There's no limit to the number of keywords that an advertiser can select and each keyword can be matched with a different creative execution. Recent advertisers include Amazon, Cisco Systems and Staples.<br /><br />Google provides all of its advertisers with a full complement of reporting services to enable fine tuning of campaigns and real-time intelligence about which components are performing best. Advertisers can further increase efficiencies by targeting their campaigns to specific geographies or languages.<br />Google AdSense and Web Site Services<br /><br />Google believes relevant advertising can be as useful as search results or other forms of content. And that advertising can enhance the experience for visitors to a publisher's website, while helping publishers recover some of their investment in creating content of value. Google AdSense™ combines Google Search technology with our base of keyword advertisers to deliver ads that precisely target search results or the content on a site's pages, no matter how specialized the subject matter. Advertisers, publishers, and information seekers all profit as a result.<br /><br />Signing up for AdSense is easy -- it only takes a few minutes to apply. And our sales team helps customize the program for sites receiving more than 20 million page views a month.<br /><br /> * AdSense serves relevant ads on content pages search result and content pages as well as dormant domain pages.Google Search Services enable publishers to provide Google web search on their own pages – results that can be used to generate revenue with the AdSense for Search program The Google Search Appliance, a scalable and secure device that provides Google quality search across an individual website or intranet.<br /> * Google Wireless Services deliver Google search results via PDAs, wireless phones and other mobile devices powered by many of the world's leading wireless service providers.<br /><br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-58481168219002552082009-03-11T03:42:00.000-07:002009-03-14T01:31:37.582-07:00Technology OverviewWe stand alone in our focus on developing the "perfect search engine," defined by co-founder Larry Page as something that, "understands exactly what you mean and gives you back exactly what you want." To that end, we have persistently pursued innovation and refused to accept the limitations of existing models. As a result, we developed our serving infrastructure and breakthrough PageRank™ technology that changed the way searches are conducted.<div class="fullpost"><br /><br />From the beginning, our developers recognized that providing the fastest, most accurate results required a new kind of server setup. Whereas most search engines ran off a handful of large servers that often slowed under peak loads, ours employed linked PCs to quickly find each query's answer. The innovation paid off in faster response times, greater scalability and lower costs. It's an idea that others have since copied, while we have continued to refine our back-end technology to make it even more efficient.<br /><br />The software behind our search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. We use more than 200 signals, including our patented PageRank™ algorithm, to examine the entire link structure of the web and determine which pages are most important. We then conduct hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, we're able to put the most relevant and reliable results first.<br /><br /> *<br /><br /> PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.<br /><br /> PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.<br /> *<br /><br /> Hypertext-Matching Analysis: Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.<br /><br />Our innovations don't stop at the desktop. To give people access to the information they need, whenever and wherever they need it, we continue to develop new mobile applications and services that are more accessible and customizable. And we're partnering with industry-leading carriers and device manufacturers to deliver these innovative services globally. We're working with many of these industry leaders through the Open Handset Alliance to develop Android, the first complete, open, and free mobile platform, which will offer people a less expensive and better mobile experience.<br />Life of a Google Query<br /><br />The life span of a Google query normally lasts less than half a second, yet involves a number of different steps that must be completed before results can be delivered to a person seeking information.<br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0tag:blogger.com,1999:blog-2394629811252007394.post-87356012228290899762009-03-11T03:40:00.000-07:002009-03-14T01:31:17.432-07:00Features OverviewA single search reveals four elements that separate us from our competition: comprehensiveness, relevance, speed and user experience. Almost as soon as www.google.com or an international Google URL is entered, the homepage appears on the screen. The clean design of our site makes it abundantly clear how to proceed and offers little to distract someone in search of information. Search results are clearly separated from advertising, which is identified as "sponsored links."<br /><br /><div class="fullpost"><br />The speed with which the results are returned is even more impressive. We examine billions of web pages to find the most relevant pages for any query and typically return those results in less than half a second.<br /><br />Though a basic Google search answers most questions, it is possible to customize everything from the language of the interface to the format of the results pages. You can search for images, multiple file types, pages in Czech or Turkish, news archives, books, patents, phone numbers, airline flight info or maps and driving directions — and that's just the beginning. By using the preferences page, you can also select the number of results returned and filter out adult content.<br /><br />There's much more to what we offer, from an amazing spell checker to tools for translating web pages from one language to another or from HTML to a format readable by most mobile devices.<br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com1tag:blogger.com,1999:blog-2394629811252007394.post-45762036435095570452009-03-11T03:14:00.000-07:002009-03-14T01:30:56.947-07:00Company OverviewGoogle's mission is to organize the world's information and make it universally accessible and useful.<br /><br />As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.<div class="fullpost"><br /><br />When you visit www.google.com or one of the dozens of other Google domains, you'll be able to find information in many different languages; check stock quotes, maps, and news headlines; lookup phonebook listings for every city in the United States; search billions of images and peruse the world's largest archive of Usenet messages -- more than 1 billion posts dating back to 1981.<br /><br />We also provide ways to access all this information without making a special trip to the Google homepage. The Google Toolbar enables you to conduct a Google search from anywhere on the web. And for those times when you're away from your PC altogether, Google can be used from a number of wireless platforms including WAP and i-mode phones.<br /><br />Google's utility and ease of use have made it one of the world's best known brands almost entirely through word of mouth from satisfied users. As a business, Google generates revenue by providing advertisers with the opportunity to deliver measurable, cost-effective online advertising that is relevant to the information displayed on any given page. This makes the advertising useful to you as well as to the advertiser placing it. We believe you should know when someone has paid to put a message in front of you, so we always distinguish ads from the search results or other content on a page. We don't sell placement in the search results themselves, or allow people to pay for a higher ranking there.<br /><br />Thousands of advertisers use our Google AdWords program to promote their products and services on the web with targeted advertising, and we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.<br /><br />To learn more about Google, click on the link at the left for the area that most interests you. Or type what you want to find into our search box and hit enter.<br /><br />What's a Google?<br /><br />"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web.<br /></div>Si Kurochanhttp://www.blogger.com/profile/10667878613172957606noreply@blogger.com0